Cati

ü CATI can play a key role in managing complex respondent quotas such as nationally representative samples.
ü A well managed sample can help avoid non response bias by ensuring different phone numbers are attempted at different times on different days, maximize the probability of contacting the right respondent.
ü Given the sample controls available and the automation of data capture and outputs, a CATI study can be turn around quickly.

ü Our central telephone lab counts with 48 CATI terminals.